Barkley’s Country Canines Website
This project involved creating a warm, professional, and easy-to-navigate website for a family-run, licensed breeder of Golden Retrievers and Bernese Mountain Dogs. The goal was to showcase the breeder’s commitment to health, transparency, and lifelong support, while guiding potential puppy families through the process of learning about the dogs, joining the waitlist, and staying connected.
Tools & Technologies
Platform: Squarespace
Technologies: HTML, CSS customization, Squarespace features
Other Tools: Image editing tools (e.g., Adobe Photoshop & Illustrator), Adobe Express
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Key Features
Custom Dog Profile Pages: Built easy-to-update profiles for each breeding dog, including photos and health testing info.
Available Puppies & Interest Form: Designed a clear process for families to view availability and submit an interest form.
Why Choose Us Section: Highlighted the breeder’s licensing, health practices, and lifelong connection with puppy families.
Retired & In Memory Pages: Added pages honoring past breeding dogs and celebrating their legacy.
News Section: Introduced a blog-style page for updates, litter announcements, and breeder news.
FAQ Page: Created a friendly, informative FAQ section to help future puppy owners feel confident and prepared.
Mobile-Friendly Design: Fully responsive layout for a seamless experience on desktop, tablet, and mobile.
SEO Optimization: Wrote meta descriptions for every page and structured content to support search engine visibility.
My Role
As the designer and developer for this project:
Collaborated directly with the breeder to capture her voice and values throughout the site.
Designed and built a clean, visually appealing layout tailored to the breeder’s personality using Squarespace 7.1.
Created a web friendly color palette incorporating the business logo colors.
Optimized the site for performance, accessibility, and mobile responsiveness.
Provided SEO optimization across all core pages.
Delivered a custom infographic-style editing guide with screenshots
Main Landing Page
Custom Puppy Interest Form
Our Pack Gallery
Dog Profile Page
Challenges & Solutions
Challenge: Creating an inviting but professional site that appeals to both local families and out-of-state buyers.
Solution: Balanced warm, personal language with structured information and clear calls-to-action.
Challenge: Making the site easy for a non-technical client to update (especially dog profiles).
Solution: Built simple, repeatable page structures and delivered a custom infographic-style guide with screenshots and step-by-step instructions.
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