Moon Rock Farm
Website
This project involved building a responsive website for a small fiber arts and sheep farm, focusing on showcasing handwoven products, animals, and natural dye processes and build a foundation for future ecommerce opportunities.
Tools & Technologies
Platform: Squarespace
Technologies: HTML, CSS customization, Squarespace features
Other Tools: Image editing tools (e.g., Adobe Photoshop & Illustrator)
Scroll down for more info:
Key Features
Clean, Rustic Design: A visually calming, natural layout with earthy tones that reflect the farm’s brand.
Product Showcases: Highlighted the handwoven goods, baskets, and natural dye process to engage potential buyers.
Responsive Design: Optimized for desktop, tablet, and mobile devices for a seamless user experience.
"Meet the Farm" Section: Introduced the farm’s story, animals, and Ellen’s skills as a weaver, basket maker, and needle felter.
SEO Optimization: Included keywords like handwoven goods, natural dyes, and fiber arts farm to reach target audiences.
My Role
As the designer and developer for this project, I:
Collaborated with the client to understand the farm’s brand and aesthetic goals.
Designed and built the site to reflect the rustic charm and artisanal focus of Moon Rock Farm.
Created visually rich pages and content showcasing the animals and products.
Developed a photo gallery and product-focused sections to engage visitors.
Ensured mobile responsiveness and optimized performance for all devices.
Main Landing Page
Arts Showcase Page
Contact Form & Footer
Animal About Page
Challenges & Solutions
Challenge: The client needed a way to highlight both the animals and handmade products without cluttering the site.
Solution: I designed separate sections: one for showcasing the sheep and farm life with a photo gallery, and another to feature the handwoven goods and natural dye process.
Challenge: Capturing the essence of the farm’s rustic and natural aesthetic online.
Solution: Used a palette of earthy colors, clean fonts, and large photos to convey a warm, organic feel.
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